Stories That Shape Our Impact
Explore the latest press releases, thought pieces, and behind-the-scenes stories from Ithra. Stay updated on how we’re reimagining innovation, sustainability, and design in the region
In the spotlight
See what’s new at Ithra, from recent developments to stories behind the scenes.
How UAE customers are coping with record gold prices in run-up to Dhanteras and Diwali
It’s business as usual for high-end buyers while price-conscious consumers are delaying or cutting down on their purchases
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Why more brides are choosing gemstones over diamonds
Gemstones don’t just stand out for their vibrant colours, they offer rich symbolism
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Press Releases
Dec 2025
One Za’abeel Featured in Dubai Tourism’s Global Campaign with Virat Kohli and Anushka Sharma
One Za’abeel is showcased in Dubai Tourism’s latest global campaign featuring Virat Kohli and Anushka Sharma, marking a powerful integration that highlights the destination’s role in Dubai’s evolving tourism narrative. The campaign reinforces One Za’abeel’s position as a contemporary landmark that reflects the city’s vision for world-class experiences, culture, and global appeal.
News
May 2025
Waterfront Market Celebrates Mango Season with Support for Local Produce and Community Engagement
Waterfront Market is proudly supporting the annual mango season initiative, celebrating the arrival of fresh, seasonal mangoes with a diverse selection of over 20 varieties sourced from around the world. Shoppers visiting the market can enjoy premium mangoes at great prices and participate in promotions including complimentary mango giveaways with qualifying purchases, reinforcing Waterfront Market as a vibrant hub for fresh produce and community-focused experiences in Dubai.
News
Nov 2025
Gold-plated Tesla Cybertruck Goes on Display at Dubai’s Gold Souk Extension — and Could Be Yours!
A one-off 24K gold-plated Tesla Cybertruck is on public display outside Dubai’s Gold Souk Extension, drawing crowds and attention as part of a special raffle promotion. Visitors spending AED 500 or more at participating outlets are entered for a chance to win the extravagant electric vehicle — blending Dubai’s retail culture with cutting-edge design and luxury experience.