See what’s new at Ithra, from recent developments to stories behind the scenes.
Press Releases
ديسمبر 2025
One Za’abeel is showcased in Dubai Tourism’s latest global campaign featuring Virat Kohli and Anushka Sharma, marking a powerful integration that highlights the destination’s role in Dubai’s evolving tourism narrative. The campaign reinforces One Za’abeel’s position as a contemporary landmark that reflects the city’s vision for world-class experiences, culture, and global appeal.
News
مايو 2025
Waterfront Market is proudly supporting the annual mango season initiative, celebrating the arrival of fresh, seasonal mangoes with a diverse selection of over 20 varieties sourced from around the world. Shoppers visiting the market can enjoy premium mangoes at great prices and participate in promotions including complimentary mango giveaways with qualifying purchases, reinforcing Waterfront Market as a vibrant hub for fresh produce and community-focused experiences in Dubai.
News
نوفمبر 2025
A one-off 24K gold-plated Tesla Cybertruck is on public display outside Dubai’s Gold Souk Extension, drawing crowds and attention as part of a special raffle promotion. Visitors spending AED 500 or more at participating outlets are entered for a chance to win the extravagant electric vehicle — blending Dubai’s retail culture with cutting-edge design and luxury experience.