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Stories That Shape Our Impact

Explore the latest press releases, thought pieces, and behind-the-scenes stories from Ithra. Stay updated on how we’re reimagining innovation, sustainability, and design in the region

In the spotlight

See what’s new at Ithra — from recent developments to stories behind the scenes

How UAE customers are coping with record gold prices in run-up to Dhanteras and Diwali
News

How UAE customers are coping with record gold prices in run-up to Dhanteras and Diwali

It’s business as usual for high-end buyers while price-conscious consumers are delaying or cutting down on their purchases

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Why more brides are choosing gemstones over diamonds
Insight

Why more brides are choosing gemstones over diamonds

Gemstones don’t just stand out for their vibrant colours, they offer rich symbolism

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Latest from Ithra

wfm-dwtc-culinary-collaboration Press Releases

مايو 2025

Waterfront Market and DWTC Collaborate to Elevate Culinary Experiences

Waterfront Market announced a collaboration with Dubai World Trade Centre (DWTC) to support culinary excellence and fresh produce sourcing for DWTC’s food-focused events and initiatives. The partnership highlights Waterfront Market’s role as a premier fresh food supplier in Dubai, connecting chefs, culinary professionals, and visitors with high-quality ingredients and enriching Dubai’s vibrant food culture.

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Private dinner at One Za’abeel featuring Diana Al-Hadid and guests Press Releases

أكتوبر 2025

One Za’abeel Hosts Private Dinner Celebrating Diana Al-Hadid

One Za’abeel hosted an exclusive private dinner in honour of internationally acclaimed artist Diana Al-Hadid, as part of its Curated at One Series. Set against the iconic architecture of One Za’abeel, the evening brought together leaders from art, culture, design, real estate, and business to celebrate the power of public art in shaping meaningful placemaking and global dialogue. The event highlighted how art can anchor One Za’abeel as a world-class landmark and a dynamic hub for thought leadership and innovation, with thanks extended to Diana Al-Hadid and partners One&Only Resorts, Galleri Brandstrup, and Bureau Safavid.

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accor-deira-waterfront-six-hotel-cluster-dubai News

أبريل 2025

Accor, ICD and Valor Hospitality Launch Six-Hotel Cluster at Deira Waterfront

Accor, the Investment Corporation of Dubai (ICD), and Valor Hospitality Partners have strengthened their partnership with the launch of a strategic six-hotel cluster at Dubai’s Deira Waterfront under the Deira Enrichment Program. The development delivers 999 keys across internationally recognised brands including Novotel, ibis Styles, Mercure, and Aparthotel Adagio, addressing rising demand for quality mid-scale and economy hospitality while reinforcing Accor’s presence in the UAE. 

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